Software Built From Years of Painful Product Launches

The idea for LaunchCodes was born from first-hand experience and countless hours spent executing product drops. From years of manually tracking inventory, updating spreadsheets, a lot of guesswork, and some wishful thinking, we knew there had to be a better way.

We created LaunchCodes to make every step of the product launch experience better. Not just for brands, artists, and creators — but for every single fan, follower, and loyal customer, too.

The Team

Jared Ingold

Co-founder & CEO

Jared is a creative entrepreneur, founder, and CEO of multiple successful companies spanning fashion, ecommerce, and most recently, Software-as-a-Service. 

Hailing from Indianapolis, IN, Jared is owner and creative director of streetwear brand, Vardagen, which seeks to elevate self-expression through unique, hand-drawn designs. He also founded The Art Press, a screen printing company, with a manual press in a garage in 2008 and has built it into a full-scale modern print facility capable of high volume production with major brand partners.

Jared’s latest venture, LaunchCodes, is changing the way ecommerce brands execute and amplify special edition product drops. Product drops – popularized by fashion & apparel brands – are taking the ecommerce world by storm. As more brands adopt the strategy, LaunchCodes is positioned to enable them to succeed.

Abby Warner

Co-founder & COO

Abby is a technology driven, customer experience focused leader.   Abby's experience in building and scaling technology companies. By nature, a curious, creative problem solver who is focused on leveraging technology to improve operations and has helped customers through out her career do just that. Working in a variety of industries, including content marketing, retail technology, water compliance management and technology services, Abby brings a diverse perspective to the team.  She  joined LaunchCodes in August of 2022 and leads business operations.  Prior to LaunchCodes , Abby was the SVP of Experience for 120Water, responsible for all things, Customer, Product and Engineering; prior to that, she was the COO of the Brookfield Group, a technology services company, VP of Accounts & Client Experience at RICS Software, an inventory management and POS software & Director of Product, Support & Services at Compendium, a content management system, acquired by Oracle.

Warner grew up in Southern Indiana, attended DePauw University and is the proud mother of three wonderful children. She is an involved member of the Indianapolis community serving on several nonprofit boards and committees including HSE Youth & High School Lacrosse Boards, Indy Women in Tech, Heroes Foundations and Big Brothers Big Sisters of Central Indiana.

Mitch Shields

Co-founder & CTO

Mitch is a serial software entrepreneur with over 20 years of software design, development and architecture expertise. He is passionate about solving complex problems for people, leveraging technology, innovation and creativity.

Mitch’s background with Indianapolis based startups includes being CTO and Co-founder of “Hey Otto!”, a voice powered conference calling platform; Founding Partner of DeveloperTown, a software consultancy focused on helping startups build and launch new products; CTO and Co-founder of Bluebridge Digital, a mobile app as a service platform; CTO and Co-founder of Emplify, a mobile first employee engagement solution which was acquired in 2021 by 15Five.

Jared Ingold

Co-founder & CEO

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Abby Warner

Co-founder & COO

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Mitch Shields

Co-founder & CTO

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