Manage Product Launches. Setting a countdown timer for an upcoming product launch.Enhance Launch Performance. An illustration of a guy holding a product launch playbook.

Nail Your Next Launch

LaunchCodes is a platform that helps brands of any size amplify and execute launches while giving shoppers a better experience and place to discover new products.

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How it works


Add product details to LaunchCodes to manage, track, and schedule your launch



Offer a “digital spot in line” for customers to claim to improve their launch day experience


Enhance Launch Performance. Illustration of guy adjusting product launch settings.


Gather real-time data to continuously optimize performance leading up to launch day



Protect against fraud and bots throughout the entire process

Coming Soon



Amplify your launch and reach new audiences on our Discovery Marketplace

Manage Product Launches

Automate, schedule, and control every moving piece in one Shopify-friendly system.

  • Ability to schedule launches to automatically open and launch when you choose
  • Launch signup process automation
  • Customizable number of unique codes for launches

Enhance Launch Performance

Make informed decisions on promotions and inventory to get more from every launch.

  • Real-time analytics to monitor performance and code claims
  • Inventory forecasting and management
  • Launch performance and engagement insights
  • Registrant sign-up, completion tracking, and email collection

Improve Customer Experiences

Give your customers an intuitive, stress-free launch day experience.

  • Provides customers with a “digital” spot in line for product launches
  • Simple and error free launch sign up process
  • Launch day checkout link automation
  • Mobile-first code claim experience to give users confidence in participating in a fair launch
  • Convenient SMS communication

Fight Bots

Trust in extra protection against bots on launch day.

  • Phone number authentication
  • Limit to one drop per user
Coming Soon

Discovery Marketplace

Get your drops in the mix with other curated brands to amplify your reach.

  • People can shop by "what's coming out"
  • Find new like-minded buyers